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–:– LDN · CLOSED
FAT FUGU COLLECTIVE
NORTHAMPTON, UK · PRECISION & CARE
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Loyalty · Nº 02 & Nº 04

Ten drinks in,
one is ours.

Six piercings in, one of those is ours too. Two cards for 24 Fish Street — one white, one black — and both live in the wallet already on your phone.

Free to joinNo app to installStamps never expire

Nº 04 · Bone · Lounge Nº 02 · Steel · Piercing

Fugu LoungeNº 04

Bone CardSix drinks to go

MemberSam Okafor

RewardFree drink

Scan at the bar LO-A1B2C-D3E4F

Fat FuguNº 02

Steel CardFour piercings to go

MemberSam Okafor

RewardFree piercing

Scan at the counter ST-K9M4P-Q2R7T

LOYALTY · TWO CARDS, ONE WALLET

Two of the four rooms in this building are ones you come back to often enough for it to be worth counting. The Fugu Lounge pours from eleven until late, and the piercing room sees most people more than once. So there are two cards, and only two — the white one counts drinks, the black one counts holes, and neither of them is a plastic rectangle you will find in a coat pocket next winter. They install into Apple Wallet or Google Wallet in one tap and update themselves while you are still standing at the counter.

04 · BONE CARD 02 · STEEL CARD JOIN

THE CARDS · WHAT EACH ONE COUNTS

One white,
one black.

Bone Card

Nº 04 · Lounge

Ten drinks at the Fugu Lounge bar earns the eleventh from us. Coffee and soft drinks count the same as wine — a stamp is a stamp, whatever is in the glass.

Fugu Lounge9/10

Nearly thereOne drink to go

  • AOne stamp per drink bought at the bar. Soft drinks and coffee included.
  • BThe free drink comes from the standard list — house wine, draught, coffee or a soft.
  • CCocktails, guest taps and the reserve list still earn a stamp. They sit outside the free list.
  • DThe card resets when the reward is claimed, then keeps counting.

Steel Card

Nº 02 · Piercing

Six piercings earns the seventh from us, jewellery included, up to £45. Downsizes and healing check-ups do not earn a stamp — they were never chargeable in the first place.

Fat Fugu5/6

Nearly thereOne piercing to go

  • AOne stamp per piercing done here, including the jewellery fitted on the day.
  • BThe free piercing comes from the standard list, jewellery included, up to £45.
  • CSurface, dermal and genital piercings earn a stamp. The £45 comes off the price instead.
  • DAge and consent rules apply to the free piercing exactly as they do to a paid one.

THE WHOLE IDEA

Ten drinks. Six piercings. Then one of them is on us.

No tiers, no points that quietly devalue, no app that emails you on a Tuesday. Two numbers, counted honestly, and a card that already lives where you keep your bank card.

HOW IT WORKS · THREE STEPS

Tap, show,
get stamped.

01

Pick your card

Bone for the lounge, Steel for the piercing room. Take both if you use both rooms — they count separately and neither one waters the other down.

TAKES 30 SECONDS
02

Add it to your wallet

One tap adds it to Apple Wallet on an iPhone or Google Wallet on Android. There is no app to install and no password to invent.

APPLE · GOOGLE
03

Show it, get stamped

The card carries a QR code. We scan it at the bar or the counter and the new count lands on your phone before you have put it away.

UPDATES ITSELF

JOIN · FREE, AND YOU CAN LEAVE WHENEVER

Get your card.

01 · WHICH CARD

WHAT YOU GET

  • AA card in your phone’s wallet, free, with no app and no account to remember.
  • BA count we hold, not you. A lost phone is not a lost card — ask at the counter and we reissue it.
  • CStamps that never expire. A piercing in March still counts in December.
  • DOne email address, used for the card and nothing else. Leave whenever you like and we delete it.

OR SIMPLY ASK

Rather do it in person? Ask at the bar or the piercing room and we will issue the card on the spot — you will have it in your wallet before the drink arrives.

QUESTIONS · THE ONES WE ACTUALLY GET

Before you ask.

Do I need to install an app?

No. The card goes into Apple Wallet or Google Wallet, both of which are already on your phone. There is nothing to download and no password to invent.

Can I hold both cards?

Yes, and plenty of people do. They count separately: drinks fill the Bone Card, piercings fill the Steel Card, and neither one slows the other down. Enrol twice, once for each.

What happens when the card fills up?

It tells you. The card reads “one drink, on the house” instead of a countdown, and it stays full until you claim it — so a reward can never quietly disappear because you kept drinking.

Once claimed, the card resets to zero and starts counting again from your next drink.

Do stamps expire?

No. A piercing in March still counts in December, and four drinks from last summer are still four drinks. We do not run a clock on them.

I lost my phone. Have I lost my stamps?

No. The count lives with us, not on the phone — the card in your wallet is a window onto it. Ask at the counter with the email address you joined with and we will reissue the card with everything on it.

Does a cocktail earn a stamp?

Yes. Every drink bought at the bar earns one, cocktails and guest taps included, and so do coffee and soft drinks.

The free drink itself comes from the standard list — house wine, draught, coffee or a soft. Cocktails and the reserve list sit outside it.

Does a jewellery change count as a piercing?

No, because we do not charge for it. Downsizes, jewellery swaps and the free healing check-ups are all part of the original piercing rather than a new one.

Surface, dermal and genital piercings do earn a stamp. They sit outside the free list, so the reward comes off the price as £45 instead.

Can someone else use my card?

The card is personal to you and holds no cash value. We are not going to interrogate a friend holding your phone at the bar, but a card being passed around a table is not what it is for.

What do you do with my email address?

We use it to issue the card and to find your count again if you lose the phone. It does not go on the newsletter unless you sign up for that separately, and it goes nowhere else at all.

Ask us to delete it and we will, along with the card.

Can I get a card without a smartphone?

Yes. Ask at the counter and we will keep your count against your name and email. You will not have the card in a pocket, but the stamps are just as real, and we can read your balance back to you whenever you ask.

LAST THING

Ten drinks in,
one is ours.

Six piercings in, one of those is ours too. It costs nothing to hold, it takes half a minute, and the first stamp can land tonight.